How much can I make from adding a client through online marketing?
Great question—LTV and CAC for accounting clients can vary based on service type, business size, and service frequency, but here’s a breakdown based on typical client behavior in small business accounting and personal tax services.
🧠 Upsell potential: Many small businesses start with basic services and grow into more profitable relationships (e.g. adding tax planning, advisory, or CFO services).
🔍 Example: Bookkeeping Client (Mid-size SMB)
- Monthly Fee: $750
- Retention: 5 years
- LTV: $45,000
- CAC (Google Ads): $400
- ROI (LTV/CAC): 112.5x
🎯 Key Takeaways
- LTV Range: Most small business accounting clients fall between $10,000 to $60,000+ depending on services.
- CAC Range: Typically $100 to $500, but can be reduced through SEO, referrals, or bundled offerings.
- High-retention and strong upsell potential make accounting one of the most profitable service-based businesses over time.