Year-End Tax Planning Campaigns: How CPA Firms Can Book More Q4 Advisory Work
A step-by-step plan for CPA firms to market year-end tax planning in Q4, fill advisory calendars before December 31, and set up a smoother tax season.
Landing Pages for Accounting Firms: Why Your Homepage Is Wasting Ad Clicks
Sending paid traffic to your homepage is one of the most expensive habits in CPA marketing. Here’s how accounting firms can build landing pages that turn clicks into consultations.
AI Search Visibility for Accounting Firms
What it takes to get your firm named when a business owner asks an AI assistant to recommend a CPA.
Google Ads Budgets for Accounting Firms: What to Spend and Where
Work backward from client lifetime value, respect the spending floor, and put the money into the keywords that actually pay.
Lead Magnets for Accounting Firms That Actually Produce Clients
Nobody books a consultation on their first visit. Narrow, niche-specific lead magnets and a five-email follow-up sequence capture the prospects you are losing.
Should Your Accounting Firm Publish Prices? The Case For and Against a Pricing Page
Publishing fees costs you consultations with people who were never going to hire you. Four ways to put pricing on your site without committing to a number for every engagement.
Google Ads for CPA Firms: Spending Smart in a Seasonal Business
Tax season clicks are expensive and most of them are worthless. Here is how CPA firms structure Google Ads to attract advisory clients instead of one-time filers.
Marketing for Tax Resolution Firms: Reaching Clients in Crisis
Tax resolution clients aren’t browsing. They’re panicking over an IRS letter at midnight. Here’s how to market a tax resolution practice to people in crisis without sounding like a late-night TV scam.
Off-Season Marketing for Accounting Firms: What to Do Between Deadlines
The off-season is when next tax season’s clients are won. A month-by-month marketing plan for accounting firms between deadlines.
Facebook and Instagram Ads for Accounting Firms: When They Work and When They Waste Money
Meta ads can fill an accounting firm’s pipeline or quietly drain the budget. Here’s which objectives work for CPAs, what to offer, targeting that survives privacy changes, and real benchmark numbers.