Why Compliance Matters
In an extremely competative industry it’s sometimes tempting to make a promise to a customer to win their business. Having an understanding of what you can and can not say is critical for marketing success. Lawyers operate under tighter advertising restrictions than almost any other industry. Missteps invite bar complaints, fines, or even license suspension.
Key Regulations to Watch
| Rule / Reg | What It Means for Marketing | Quick Tip |
|---|---|---|
| ABA Model Rule 7.2 | No “unjustified expectations,” no guaranteeing results. | Use “past results don’t guarantee future outcomes.” |
| State-bar disclaimers | Many states require “Attorney Advertising.” | Add auto-inserted footers in email/newsletters. |
| Testimonials & Reviews (FTC/ABA) | Endorsements must be truthful, typical, & disclosed if incentivized. | Publish average settlement/time-to-resolution stats. |
| Privacy (GLBA / GDPR / CCPA) | Client data must be encrypted, stored, and disclosed per statutes. | Gate e-books with consent language & a privacy link. |
| TCPA / CAN-SPAM | Consent required for calls, SMS; opt-out required for email. | Use double opt-in forms; automate suppression lists. |
Building a Compliance-First Workflow
- Pre-launch legal review – template inside your project-management tool.
- Advertising asset registry – log every ad copy/creative with date & owner.
- Monitoring & audits – quarterly self-audits, plus an annual third-party review.
Conclusion / CTA
Compliance isn’t a marketing brake; it’s a credibility boost. Download our full compliance checklist to keep every campaign on the right side of the rules.
