Great question—let’s break this down by legal service type and estimate both the Customer Acquisition Cost (CAC) and Lifetime Value (LTV) for clients engaging in basic legal services like real estate closings, wills/estate planning, divorce, or general family law. These services tend to be lower-frequency, but often high-value per engagement.
🧠 Note: Some clients may only use a lawyer once, while others return for updates, additional services, or refer family members—so LTV can grow indirectly through referrals.
🔍 Example: Divorce Law Firm (Mid-market)
- Avg. Client Value: $5,000
- CAC (Google Ads): $400
- LTV: $5,000
- Return on Ad Spend (ROAS): 12.5x
🎯 Key Takeaways
- LTV Range: Most clients in these categories fall between $1,000 to $10,000+, depending on service type and potential for repeat business.
- CAC Range: Expect $150 to $600 per client depending on competition, location, and channel.
- Referrals and strong local SEO can dramatically lower CAC and improve ROI over time.
Would you like a sample ROI calculator or dashboard template for managing CAC vs. LTV in a legal practice?