Marketing Audit Services

Find Out Where Your Marketing Budget Is Leaking

The Problem: Most firms don’t have a marketing problem so much as a visibility problem. Money goes into ads, a website, maybe an SEO vendor and a few directories, and every piece reports that it’s doing fine. But new clients aren’t growing at the same pace as the spend, and nobody can point to the reason. Was it the ads? The website? The front desk that lets calls go to voicemail? When every vendor grades their own homework, the gaps between them never get looked at.

Our Solution: We run an independent audit of your entire marketing setup, from the first search someone types to the moment they become a client, and hand you a ranked list of what’s costing you the most. Clevr Marketing isn’t trying to sell you a replacement for your current vendors. The point is to show you what’s working, what isn’t, and what to fix first, in plain language you can take to your partners or your team.

What We Do

We look at every piece of your marketing and, more importantly, at how the pieces connect.

  • Website: page speed, mobile experience, conversion paths, contact forms, calls to action, and whether your service pages would convince a stranger to call
  • Search visibility: organic rankings, technical SEO problems, local map pack position, and how often AI tools like ChatGPT and Google’s AI Overviews mention you
  • Google Business Profile and listings: categories, reviews, photos, and whether your name, address, and phone number match across the directories that matter
  • Paid advertising: account structure, wasted spend in search terms, conversion tracking accuracy, and landing page fit
  • Reviews and reputation: volume, recency, rating trends, and how you compare with the three competitors you lose to most
  • Intake and follow-up: we call your firm as a prospect (with your permission) and time how fast web leads get a response
  • Tracking and reporting: whether you can actually trace a signed client back to where they came from

What the Audit Includes

Every audit follows the same structure, so you know what you’re getting before we start:

  • 60+ individual checkpoints across seven areas of your marketing
  • 3 competitor comparisons, chosen by you
  • 10 business days from kickoff to final report for most single-location firms
  • 1 ranked action plan, sorted by expected impact and effort
  • 90 minutes of review time with you to walk through findings and answer questions

Why Most Firms Never See the Full Picture

Each vendor sees its own slice. Your ad agency reports on clicks and cost per lead. Your SEO provider reports rankings. Your website company reports uptime. Nobody’s job is to check whether a lead from an ad actually got called back, or whether the landing page the ads point to matches what the SEO team built. Problems live in those gaps.

We often find the biggest issue isn’t in marketing at all. It’s a contact form that emails a shared inbox nobody watches on Fridays. Or a Google Business Profile listing the old phone number. Or a practice area page that ranks well but has no clear way to book. Small things, fixed quickly, that were costing real clients every month.

What Happens After the Audit

You keep the report and the action plan, and you can do whatever you want with them. Some firms hand the list to their current vendors and hold them to it. Some fix the quick wins in-house. Others ask us to take on specific pieces, and we’re glad to talk about that, though it’s never a condition of the audit.

We’d rather you walk away knowing exactly where your money’s going than sign up for services you don’t need.

Key Takeaways

  • A marketing audit looks at how your website, search, ads, listings, reviews, and intake work together, not just one channel at a time.
  • The costliest problems usually sit between vendors, where nobody’s responsible for checking.
  • Intake speed and follow-up are part of the audit, since a slow callback can waste every dollar spent upstream.
  • You get a ranked action plan sorted by impact and effort, so you know what to fix first.
  • The report is yours to keep and use however you like, with no obligation to hire us afterward.

Get a Clear Answer About Your Marketing

Book a 30-minute call and we’ll talk through what you’re spending, what you’re seeing, and whether a full audit makes sense for your firm. If it doesn’t, we’ll tell you.

Frequently Asked Questions

Who is a marketing audit for?

It’s built for law firms, medical practices, accounting firms, and moving companies spending money on marketing without a clear picture of what’s producing clients. It’s especially useful before changing vendors or setting next year’s budget.

How long does a marketing audit take?

Most single-location firms get their final report within about 10 business days of kickoff. Multi-location firms or those running many ad accounts may take a little longer.

What do you need from us?

Read-only access to your ad accounts, analytics, Google Business Profile, and website, plus a short questionnaire about your goals and competitors. We’ll also ask permission to test your intake process as a prospect would.

Will you tell us to fire our current agency?

Not unless the evidence clearly supports it. The audit shows what’s working and what isn’t. Many firms simply share the action plan with their current vendors and ask them to fix the gaps.

Do we have to hire Clevr Marketing after the audit?

No. The report and action plan are yours. If you’d like help with specific items afterward, we’re happy to talk, but it’s never required.