Category: Law Firm Marketing Topics
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What is my ROI on a New Client for My Firm?
Great question—let’s break this down by legal service type and estimate both the Customer Acquisition Cost (CAC) and Lifetime Value (LTV) for clients engaging in basic legal services like real estate closings, wills/estate planning, divorce, or general family law. These services tend to be lower-frequency, but often high-value per engagement. 🧠 Note: Some clients may…